herramienta.digital | Pablo Somonte Ruano


Pablo Somonte Ruano


Pablo Somonte Ruano (Mexico City, 1992). Multimedia worker, filemaker and cryptoexplorer.

I'm interested in topics in the intersection of technology, design and society: generative systems, moving images, participation, free software, cryptography and p2p networks.

Right now I'm working in deriva.mx a transmedia project approaching structural violence in Mexico through cinema and interaction. I also teach a university course at CENTRO, Networks and Systems: Politics and Economics. Download the study plan and the class presentations (in spanish).

I also make music, for my personal project Párvulos and sometimes for commissioned work. Download my EP: Palabra, recently released in VAA (Varios Artistas).

Social networks: personal instagram, instagram for herramienta.digital, twitter, github.

Download my CV.

Write me at x@pablo.sx

Google Codec | 2016

Kinetic installation that reveals and hides information through color filtration with translucent shapes. For the company’s offices in Mexico.

Developed by: Iván Abreu, Heriberto Olguin, Juan Arturo García, Pablo Somonte and Mario Rodríguez in a collaboration between Google and CENTRO University.

Tools: Electronics, laser cut, 3D printing, Arduino, Processing.

"Google as the ever-present lens that reveals with precision information retrieved from a chaotic context".
Through the exploration of this metaphor, Codec tries to make this process tangible, gathering inspiration from the hidden beauty of computational processes like encryption, data transfers and search engines.

The installation explores the fundamental principles of light and color. Particularly, the phenomenon of chromatic cancellation through subtraction. This is where a tinted but translucent material functions as a filter that affects the perceived tones and brightness of the light that comes through it. Using the monitor screens as the light source, the RGB values of each pixel can be tuned to match the tones in which the physical filters act to almost completely cancel a specific color. This and other tone-specific manipulations of color open a vast world of possibilities that derive from the principles of the interaction between two systems, one that aggregates light (screens) and one that subtracts it (acrylic shapes).

The installation then becomes an investigation in areas of tangible media and mixed narratives between kinetics and moving images. In order for this technology to work, an intense development of feedback systems between digital content and physical movement had to be created.
We call this the MKINC box (Media Kinetic Installation by Numerical Control). This machine enables the possibility of synchronization between animation or tracked movement in the screen and it’s correlation with the physical movement of the acrylic shapes in space.

The installation is composed of two main elements:

Six simple shapes made of tinted but translucent acrylic that relate in shape and color to the Google logo. This are mounted in a motorized rail that enables the precise control of it’s location in relation to the screen behind.

The videowall composed of six FullHD, frameless screens.